In an effort to avoid the mistakes that made the word “recreation” popular, a new book is warning people not to use words like “recreation” and “fishing” for new ventures.
The book, The Words to Remember: Reclaiming Words and Ideas for the 21st Century, is a collection of essays written by people from the worlds of marketing and business.
The topics covered range from using words for new products to re-purposing old words to the “re-creation” of old products.
The word “creative” was one of the topics that came up most often.
The new book argues that “creativity” can actually mean “reproduction,” and that the word itself can be a source of confusion.
But there is one word that has proven to be more useful than the others: “fish.”
In The Words To Remember, the authors argue that “fish” can be re-appropriated to describe any kind of fish, including some that are actually edible.
The authors also suggest that “reclamation” can mean “making something new again,” and “reuse” can come from the Latin word “roverere” which means “to re-use,” and also can mean to “reconstruct.”
The book is available in paperback and ebook formats and will be released this fall.